After several top brands’ advertisements were shown alongside contents that promote extremism, some of the big companies have suspended or are currently reviewing their advertising with Google. To make matter worse, a top media lawyer have warned that advertising agencies and Google might face lawsuits if it is revealed that the affected companies have lost brand trusts.
Senior associate at leading media law specialists Wiggin LLP Sarah MacDonald has said that the companies as a result can file lawsuits if their ads were shown on inappropriate websites. She said, “Advertisers could have a potential claim for contractual damages if their content appeared alongside inappropriate content.”
As of now, more than 250 companies have reportedly have suspended their advertising campaign with the internet giant. Additionally, JP Morgan Chase has also reduced its online exposure from 400,000 to mere 5,000 websites after reports claimed that other US companies had seen their brands appearing on sites promoting terrorism.