Facebook is one of the biggest platform for advertisers to reach more customers as more than 65 million businesses around the world have pages on Facebook. Recently, eMarketer revealed that Facebook and Google is expected to have more than 46 percent of the total market share in the advertising spectrum. In order to make it easier for advertisers, Facebook has added new toolkit that will help you to create more engaging ads.
Facebook recently launched new tools including an Ads manager app that will help you to monitor your ad activity in just few steps. The updated toolkit includes improved navigation and analytics to give you insight into different ad campaigns you manage. Based on the performance of your advertising campaign, the new toolkit will also suggest you to take actions to improve performances.
If you are a new advertiser, you can also learn about advertising by taking the newly introduced “Blueprint eLearning” courses that will teach you about the best practices in advertising. The company revealed that the courses are taken by more than 2.5 million people across 150 countries.
In addition to all of these features, Facebook also introduced Mobile Studio that will enable you to create and manage ad campaigns from your mobile devices. Moreover, the new looked desktop version of the pages manager app includes single inbox to manage communication across Facebook, Messenger and Instagram.