Earlier last week, Burger king managed to get itself into attention for not a new product but for an advertisement which used Wikipedia as a source for information during the advertisement.
The advertisement featured an actor who was dressed up as a Burger King employee and said, “You’re watching a 15 second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich. But I got an idea. OK, Google. What is the Whopper burger?”
As the phrase “OK, Google” is included in Android Smartphones and Google Home Assistant, the advertisement was designed to use the devices to open and read the Wikipedia entry for the product.
Till this point, everything was fine but problems started as before the advertisement aired, officials from the company edited the Wikipedia entry to add a promotional line that goes along with the advertisement. An official said, “Burger King saw an opportunity to do something exciting with the emerging technology of intelligent personal assistant devices.”
While using the technology is a pretty fine approach, users of the Wikipedia didn’t think it was right to use the platform to commercialize a product. It resulted in a pretty fine fight as some users edited the Wikipedia page to describe the Whopper as the worst hamburger and it is inferior to the Big Mac.
Afterwards, google blacklisted the advertisement and multiple Wikipedia editors have posted an open letter and demanded that Burger King apologizes for violating the online encyclopedia’s purposes.
Featured Image: Wikimedia Commons