Source : Flickr/Global Panorama
Popular streaming platform Netflix is set to introduce thumbs-up, thumbs-down system of rating its shows and movies to increase users’ experience on the platform. The upcoming changes according to the company will give users ability to convey how they feel about a product and they will see different contents surfacing in their profiles.
Although the stars based rating will be there, starting from the early April users will no longer have ability to rate based on the stars as Netflix’s Vice President of product innovation said, “Five stars feels very yesterday now. That system really projects what you think you want to tell the world. But we want to move to a system where it’s really clear, when members rate, that it’s for them, and to keep on making the Netflix experience better and better.”
Netflix starting A/B testing of the new feature back in 2016 and with satisfying results, the streaming platform is set to introduce the feature as Yellin revealed that the new rating system increased the feedback to more than 200% as it is easier to give thumbs up rather than traditional rating system.
With the results, it might just increase Netflix’s revenue even more given that more subscribers are likely to give positive feedback which will contribute to increased consumption of the service.