Source : Pixabay/geralt
Facebook confirmed via a blog post recently that publishers are soon to have ability to insert ads in the instant articles with increased customizability.
Facebook product manager Harshit Agarwal wrote on Thursday that the social media network has decided to increase the frequency of ads in the instant articles as he said, “We’re making improvements to our Automatic Ads Placement feature and introducing flexibility so that ads can be placed more frequently in articles, now up to every 250 words.”
He also noted that the company has decided to increase the frequency of ads to meet the demand of publishers as they rely on the ads to monetize their products. He wrote, “As part of the Facebook Journalism Project we’ve been in ongoing conversations with the news industry to better serve the needs of publishers and people engaged in news on Facebook. We’ve heard from publishers that having more flexibility and control over their business strategies on our platform is important.”
“Looking ahead, we’re working with our partners to explore additional ad placements and formats within Instant Articles that drive revenue for publishers and performance for advertisers while maintaining a great reading experience.”