Over last couple of years, HTC has provided variety of smartphones targeted towards budget oriented consumers. However, those models at times didn’t provide the greatest smartphone experiences you can have and understandably the company’s smartphone lines got quite bad reputation despite making decent flagship smartphones. As a result of this, during the company’s quarterly earnings call of Q4 2016, HTC announced that they will not be producing budget smartphones from this year. Rather the company will shift its focus towards producing premium devices that have a higher profit margin.
Over a long period of time, HTC hasn’t showed profit despite a net revenue of $22.2 billion last year. And the move comes to cut off the problematic product lines. This might be a good move from both the company’s and consumers’ perspective since HTC is producing identical smartphones for a prolonged period of time. For example, despite giving new names to models, they are often identical to the ones of preceding years and the company garnered criticism to ship out models containing hardware which are identical to smartphones’ hardware from 3 years earlier.
The company also confirmed that during course of this year, we will see six or seven new models with more focus towards premium devices. If that’s true, then we are likely to see some smartphone from HTC containing Snapdragon 835 processor. However, old models will still be available as long as they are in the company’s inventory and you can expect customer support for the models.
Featured Image: Pixabay/geralt